muGrid Analytics is focused on applying innovative solutions to help our clients make better decisions regarding their energy assets. We are the nerds of the renewable energy world. Let us analyze your potential or existing projects to help you make sound data driven decisions and get the most out of our renewable energy investments.
We bring value throughout the life cycle of an energy project, from the planning and investment phase to analyzing real-time data streams to improve the performance of existing systems. Our clients include project developers, owners / operators, and manufacturers looking to better understand the techno-economics of their systems and how best to design, configure, and operate them.
“mu” is for “micro”
So how exactly do you pronounce our name? The “mu” in muGrid comes from the greek letter, μ, which is written in Latin characters “mu,” and pronounced “myoo.” In math, science, and engineering, μ is the standard symbol for the prefix “micro-,” as in “micrometers” or “micromoles.”
Microgrids are our area of expertise here at muGrid, so being the nerds we are, we made the logical substitution — “mu” is for “micro.”
Feel free to expand this scope by referring to the guts of your computer as a muProcessor and giving your kid a muScope for their birthday. We think that would be cool.
Amy Simpkins — CEO
Amy Simpkins has over 15 years of experience in technical engineering and project management of complex systems and software. She is Chief Executive Officer at muGrid Analytics.
Prior to joining muGrid, Amy was an engineer and spacecraft systems architect with Lockheed Martin, where she worked on advanced R&D and design integration for earth observing and manned spacecraft. In this capacity, she assessed architectural choices based on design performance, operational power constraints, and program finance. Amy also spent several years in flight operations for unmanned scientific exploration spacecraft, where she helped monitor and manage the solar array performance, energy storage systems, and power budgets of long duration deep space missions. Her technical expertise includes system and software architecture, system-level performance modeling, and design tradespace analysis.
Amy has coached and consulted on business development, marketing, and sales for startups and small businesses in the renewable energy, healthcare, and SaaS sales spaces. She is an internationally recognized speaker on Design Thinking and Iterative Development for entrepreneurs and author of the forthcoming book, Structure and Flow: Harness Natural Cycles to Grow Your Business While Catalyzing Inspiration. She holds an MS in Astronautical Engineering from the University of Southern California and an SB in Aeronautics and Astronautics from the Massachusetts Institute of Technology.
Travis Simpkins, PhD — Founder and CTO
Travis has over 20 years of experience in the design, modeling, and simulation of complex systems. He is the Chief Technology Officer at muGrid Analytics.
Though he was formally trained as integrated circuit designer, he has spent most of the past decade helping to solve the world’s energy challenge. He joined the National Renewable Energy Laboratory in 2010 and proceeded to reinvent their approach to modeling renewable energy systems. Eschewing emotion for data, he pioneered a purely quantitative approach to analyzing and optimizing the costs and benefits of solar, wind, biomass, waste-to-energy, and other renewable technologies. His innovative research in this field led to him creating the REopt tool.
Travis holds a SM and PhD in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology , a certificate of Financial Engineering from the MIT Sloan School of Management, and a BS in Electrical Engineering and Applied Physics from Case Western Reserve University. He is a Senior Member of the IEEE and has published numerous papers in the fields of energy system optimization, applied optics, and integrated circuits.
Ben Ruedlinger, PhD — Strategic Advisor
Over the last 20 years, Ben has led software-based businesses and teams in a variety of different areas. Currently, he is the Chief of Business Operations at Wistia, a software as a service company which provides video hosting and creation services to tens of thousands of small and medium businesses. Ben was the first employee after the founders and has been involved in the scaling of the technology platform, the development of industry leading video capabilities, and the scaling of the organization to almost 100 employees.
We work with industry leaders and innovators to deliver comprehensive energy solutions.